A “cookie” is a small text file that helps us in many ways to make your visit to the Site more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to the Site. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.
A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.
A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week or 10 years from now. Persistent cookies stay on your computer until they either expire or are overwritten with newer cookies, or until you manually remove them. Most browsers can be configured to not accept cookies; however, this may prevent you from having access to some Site functions or features.
Your browser may be set to allow you to be notified when a cookie is to be placed on your browser, decline the cookie, or delete cookies that have been placed on your browser. For general information on opting out, you can visit the Networking Advertising Initiative (NAI) at http://www.networkadvertising.org/. You can also find specific information regarding opting out of interest-based advertising that uses web browser and cookie information at this specific NAI webpage: http://www.networkadvertising.org/choices/. You may also check your web browser’s instructions. Some functions of the Site may not work or may work slowly if a cookie is refused.
The Site uses or may use third-party service providers to serve and host our advertisements. These third parties may place cookies on your computer if you click on or access the advertising. The third-party cookies are used to track whether the Site was accessed from the advertisement. The cookies generated from the advertisements do not contain Personal Information. We do not control these cookies and they may not follow the rules we have set for our own cookies.
The Site may also use a third party to deliver Site functionality such as fulfilling your request to purchase items from our online store. In performing this function, the third party may place a persistent cookie on your computer or have to gather Personal Information from you to facilitate the processing of your purchase.
The Site may use a third-party click-tracking analytics tool (such as DART, Omniture tags, DoubleClick and Google Analytics) to capture click through statistics.
The Site may use spotlight ads/web beacons/GIF/pixel tags, which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.
When you visit the Site, the server housing the pages automatically generates a “session log.” We use session logs to help us determine how people travel through the Site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we are providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no Personal Information), the website that referred you, the pages you visited and the date and time of those visits.
If you visit the Site with an open ID, you may integrate with third-party social media sites, and the Site may track on an aggregate level the number of visits to the Site with an open ID, the number of items “liked” on the Site, or items on the Site that you choose to share with a third-party social media site.
Users may be directed to the Site via banner ads, site links or QR Codes. Ads, site links or QR Codes may use tools such as cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect Personal Information from the user.